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Gucci's Pre-Fall 17 film is the dance party we want to be at

The luxury brand's 60s throwback has a lot of soul

By Lydia Chan | Published: 14 Apr 2017

Video: Gucci

Gucci is giving us major weekend feels with its soulful pre-fall 2017 campaign. Capturing the spirit of England's underground 60s Northern Soul movement (a version of black American soul music from back in the day), the fun ad campaign has us whipping out our sequinned tops and dancing shoes. It stars only models of colour and was styled by Gucci creative director Alessandro Michele, with photography by Glen Luchford and art direction by Christopher Simmonds.

Watch the video above to get the full #throwback vibes and check out the stills below. Now, excuse us, we're off to practice our boogie.

Related: Gucci to host electronic music festival
Related: #TFW Gucci's meme campaign gives us life


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