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Gucci goes wild in Rome for SS17 campaign

The film called 'Wild Days and Nights in Rome' was shot by Glen Luchford

By Verinia Khoo | Published: 15 Dec 2016

Video: Gucci

Let Alessandro Michele bring you on a bizarre adventure in his Spring Summer 2017 campaign for Gucci. Once again, the creative director enlisted the help of Glen Luchford – the talent behind the Italian maison's previous campaigns – to direct the new film called Wild Days and Nights in Rome.

The one minute clip shows a group of nonchalantly cool models doing every day things like eating, watching TV, and laying around with lions, tigers, giraffes and leopards. And because you're a Gucci kid, you also get to play in the newly restored Trevi Fountain with your furry friends.

Clearly, Michele has a huge interest in wild animals; he's used flamingos, cats, dogs, snakes, and peacocks before but he's certainly never used animals of this size. We can only wonder what he's got up his sleeve next.

Watch the film above and scroll on for more campaign photos.

Photos: Gucci/Glen Luchford

Related: The British Fashion Awards 2016 winners
Related: Insta-famous dogs parody Kanye West's 'Famous' video


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