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The Dior J'adore In joy fragrance has an unusual "salty" note

Perfumer François Demachy reinvents J'adore in a unique way

By Andrea Tim | Published: 17 Apr 2017

Dior's salty flower
Photo: Dior

Every Dior J'adore perfume has Grasse at the heart of its creation, but what makes the new J'adore In Joy particularly exciting for those who love the pillar's floral-fruitiness is the fact that Dior perfumer François Demachy invented a new flower for it. Not literally, of course, but this is the freshest twist on the fragrance yet.

The Fleur de Sel ('salt flower' in English) is a combination of Jasmine sambac, neroli and tuberose – all found in the J'adore EDP or EDT – with ylang ylang from the island of Nosy Be, Madagascar. Demachy and his team in Grasse reworked the ylang ylang to extract the saltiness from it, setting the J'adore In Joy apart from its predecessors.

Dior perfumer François Demachy (Photo: Dior)

"The reason I wanted this specific Ylang Essence from the island of Nosy Be is that it possesses notes that are very close to the flower, as well as a salty note. It therefore resonates perfectly with the composition of J'adore In Joy, which itself is built on an incisive salty accord," Demachy said. "With J'adore In Joy, I created an original fruity-salty accord to make white flowers shine. This Fleur de Sel is modern in style and literally smells of joy."

Charlize Theron stars in the new campaign for the J'adore In Joy, which retails at RM465 (100ml) and RM330 (50ml).

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